Beti Bachao Beti Padhao

Beti Bachao Beti Padhao (BBBP) was launched by the Prime Minister on 22nd January, 2015 at Panipat, Haryana.
Ministry: A joint initiative of Ministry of Women and Child Development, Ministry of Health and Family Welfare and Ministry of Human Resource Development.
Smriti Irani is the Minister of Textiles and Minister of Women and Child Development.
Dr. Harsh Vardhan is the Minister of Health and Family Welfare
Ramesh Pokhriyal is the Minister of Human Resource Development.
Key Person: Smriti Irani, Dr. Harsh Vardhan and Ramesh Pokhriyal
About Its aim to generate awareness and improve the efficiency of welfare services intended for girls. The scheme was launched with an initial funding of Rs.100 crore.
On 26 August 2016, Olympics 2016 bronze medallist Sakshi Malik was made brand ambassador for BBBP.
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